Digital Commerce
Digital Commerce is a modern program combining e-commerce, marketplaces, digital marketing, data analytics, AI in business, logistics and customer experience. Students learn to manage digital sales channels, analyze consumer behavior, optimize conversion and launch digital startups.
Career paths
- E-commerce Manager
- Marketplace Development Manager
- Digital Product Manager
- Digital Marketing Manager
- E-commerce Analyst
- CRM Manager
- CX Manager
- Digital Transformation Specialist
- E-commerce Director
- Digital Business Founder
Key skills
- E-commerce and marketplace management
- Digital marketing and analytics
- Data-driven decision making
- CRM and customer experience (CX)
- Artificial intelligence in business
- Digital product management
Frequently asked questions
What language is Digital Commerce taught in?+
Instruction is in Russian.
What UNT subjects are needed?+
The required UNT subject combination is Math + Geography.
What can I do after Digital Commerce?+
Graduates work as e-commerce managers, product managers, digital marketers, CRM specialists, analysts and digital business founders.
What is studied in the program?+
Students study e-commerce, marketplaces, digital marketing, data analytics, AI in business, logistics, customer experience and digital product management.
How long is the program?+
3 years of full-time study.
What tracks are available?+
Tracks: Digital Commerce & Retail Strategy and Platform Innovation & Digital Venture.
What is the salary for graduates?+
Starting salary: 250,000–500,000 tenge. E-commerce specialists are in high demand with rapidly growing salaries.
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